by - July 05, 2019

Candidates of Ms. Philippines Earth 2019 made a stunning visit at SM City Baliwag to instill environmental awareness through SM Green Bag initiative followed by a glamorous Hair Style Competition in the afternoon.

Miss Philippines Earth Organization is committed to producing world-class beauties that will embody preservation of the Earth and the conservation of its resources in the country and International. Their partnership with SM made way to boosting the SM Green Bag, the country’s first reusable bag made out of 100% recyclable, non-toxic materials. The proceeds from Green bag purchases goes to an organization that aims to protect the environment. SM Green Bag initiative strongly support the “no to plastic” movement as each bag is designed to save up to three plastic bags at a time.

Lauded as the only multi awarded reusable shopping bag in the Philippines, SM Green Bag has been cited by the Department of Environment and Natural Resources as a model for environmental activism in 2010. Two years later, SM Markets won the Philippine Quill Award from the International Association of Business Communicators and was declared Champion for the Recycling Category and Candidate Master overall of Zero Basura Olympics for Business in 2013.

At SM Hypermarket Baliwag, candidates spend quality time with shoppers encouraging them to reuse shopping bags and support SM I choose to reuse campaign by way of availing SM Green Bag for their shopping. Another worthwhile activity is the Pledges for the Earth, where the candidates urged shoppers to create a pledge for Mother Earth in a form of writing.

Aside from the integral part of promoting environmental awareness, Miss Philippines Earth candidates also treat shoppers of SM City Baliwag to a glamorous Hair Fashion Show hosted by Miss Philippines Air Zahra Bianca Saldua. The show gave a rare glimpse of the Miss Philippines Earth candidates’ beauty through an elegant showcase of their uniquely styled hairs while representing their respective communities.  

Hailed as winners of the Hair Challenge were GOLD Medalist Ana Thea Cenarosa of Iloilo City, SILVER Medalist Janelle Lazo Tee of Pasig City and BRONZE Medalist Mae Angela Miguel of Castillejos, Zambales.

Prior to their visit at SM City Baliwag, Miss Philippines Earth candidates had their tour around selected SM Market branches nationwide to take on meaningful activities and special performances that will create moments of connection to shoppers and the environment. The candidates’ Final Talent Competition will be held on July 7 at SM Southmall.

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