SM Bulacan Malls Salutes to a Clean Flag

by - June 05, 2019

SM Malls in the province of Bulacan join the nation in the observance of the 121st National Flag Day on May 28.

A flag raising ceremony that displays clean and new Philippine flag was held at 8 a.m. Tuesday in SM City San Jose del Monte, SM City Marilao, and SM City Baliwag as an effort to revive patriotism and encourage its employees, partner agencies, affiliates, and tenants to exercise love for the country that will surely extend to shoppers and its customers.

The National Flag Day commemorates the day when the Philippine flag was first raised after the victory in the battle of Alapan 1898, wherein Filipino revolutionaries led by General Emilio Aguinaldo defeated and captured the Spanish troops. It is designed by Aguinaldo himself and sewn by Marcela Agoncillo and her daughter Lorenza, and Dr. Jose P. Rizal’s niece, Delfina Herbosa de Natividad.

In SM City San Jose del Monte, aside from raising and saluting the clean flag, attendees were able to witness a poem performance about the meaning and symbolism of the Philippine flag entitled, Pagpupugay: A Salute to a Clean Flag Manifesto, and a song Lipad ng Pangarap, which lyrics encourage every Filipino to achieve more in the name of the country.

Mr. Jose Mari Emmanuel H. Correa, SM City San Jose del Monte Mall Manager led the patriotic oath among attendees. “I consider the flag as the symbol of freedom. It is rightful to commemorate the sacrifices of our heroes who stood up for solidarity and their determination to claim the freedom that we have now” he shares after the oath.

After the simultaneous flag raising ceremony, SM City Marilao prepared series of activities for the next few days until June 12, Independence Day to revive patriotism and strengthen the love for country among its customers, starting with their Independence Centerpiece, a real life shadow box that encourages shoppers to be part of the scenic background, designed with color blue, red, white and yellow which are also the colors of the Philippine Flag.

SM City Baliwag also observed the National Flag Day by a simple singing of Philippine National Anthem and recitation of patriotic oath of mall officials and security forces led by a group of cultural performers in the city followed by singing of Original Pinoy Music of invited guests.

In line with the National Flag Day, SM Malls in Bulacan are also preparing for the observance of the Independence Day on June 12. The celebration is an annual celebration also participated by employees, affiliates, tenants, as well as shoppers in the communities in which SM serves.

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