Ever Bilena Celebrates 36 years of lasting beauty

by - April 26, 2019

This year, Ever Bilena, the leading local cosmetics company grandly celebrates its 36th year as it continues to generate crowd-favorite products, recognizing its employees’ role in its success and releasing a theme song that embodies its legacy.  

“It is a great honor to become part of our consumers’ journey to beauty for 36 years. Ever Bilena continues to offer high quality and budget-friendly make-up items so that everyone, no matter your age or background, can feel more beautiful and confident,” said Ever Bilena president and CEO Dioceldo Sy during their anniversary photo shoot.

The annual photo shoot gathered Ever Bilena’s endorser line-up; singer-actress Loisa Andalio; Christian Bautista for Blackwater Men, with Barbie Imperial and Daiana Menezes for its counterpart, Blackwater Women; Careline ambassador Andrea Brillantes; joining Max Collins for EB Advance is the fierce and bold Glaiza de Castro; while the newest addition to the Ever Bilena family were Ara Mina representing EB Direct Sales; Maris Racal as the freshest face of Careline; and multi-hyphenate celebrity Rayver Cruz for Blackwater.

As the company celebrates another milestone, Ever Bilena promises new items that will soon be in the market. “Our goal is to continuously provide bigger item selection for our customers, from different walks of life, in terms of new product developments that we launch in the market,” said Ever Bilena marketing manager Olive Padilla. “Also, our aim is to provide consumers an access to a wide range of high quality makeup and personal care products developed to suit their personality and preference."

Aside from the shoot, the leading cosmetics company is set to release a music video featuring its official theme song. “The song is about legacy, pride, and trust. We want to make sure that each and every part of the Ever Bilena experience that happened in the past 36 years is included,” said Sy, adding that employees, along with its brand ambassadors will appear in the video.

“This will be the first time to feature the people behind Ever Bilena because they played a huge role in our success,” added Sy.

Since 1983, Ever Bilena has expanded its offerings from nail polish to cosmetics, fragrances, bath and body products, and hair styling aids, among others, rivaling foreign brands and giving Filipinos a diverse range of high-quality choices at affordable prices.

To know more about Ever Bilena, visit Ever Bilena’s website, www.everbilena.com.ph  and Facebook page, www.facebook.com/everbilenacosmetics.

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