Coke Studio Homecoming: Finding home with music and a bottle of Coke

by - September 08, 2018

As times goes by, I find myself reminiscing more on things that gives me comfort or those times we feel valued and accepted. Thinking of this things and the people we love, we look gratefully at our past experiences both good and bad, and remembering the passions that inspire us – it’s like coming home to things we are familiar with.

Homecoming is a feeling, a sort of things that can bring back moments of laughing and spending quality time with our favorite people, munching on our go-to comfort food along with a refreshing drink, or even listening to a song that brings back precious memories.

photo by Ted Claudio

These unique instances are our own moments of homecoming. When we recall a special moment, the memory comes with a tune that was playing in the background, a lyric that stood out, a beat that fit the mood, and sometimes even a Coke in hand.

With the perfect jam playing and a bottle of Coca-Cola, simple moments with our friends and family become more fun, more memorable and more uplifting.

Last September 1, 2018, music and Coca-Cola come together to give young music lovers and Original Pinoy Music (OPM) artists a new home at Coke Studio Homecoming. A full capacity crowd trooped to the World Trade Center to listen and enjoy the music of an amazing line up of local and international artists such as Ben & Ben, KZ Tandingan, IV of Spades, Shanti Dope, Patty Tiu, Juan Miguel Severo among others.

In line with the Company’s thrust to empower the youth, Coca-Cola tapped into young Filipinos’ love for music through Coke Studio PH in 2017. Coke Studio PH became a haven where the diversity of OPM was celebrated.

This year, Coca-Cola connects to Filipino teens once again as Coke Studio PH returns to make them feel at home with the familiar sounds of OPM, giving them an avenue to show their love and support for local music.   

For its second season, Coke Studio PH also further establishes itself as a hub of Pinoy talent, as it introduces a stellar lineup of local and international Filipino artists across various genres.

While the previous season brought together veteran artists and budding musicians, Coke Studio Homecoming calls Filipino artists who have shared their talents to the world to return to their roots and bridges them with homegrown talents who have yet to stand on the international stage.  

From this colorful mix of talented Filipino singers and bands, Coke Studio Homecoming will feature groundbreaking, new collaborations between artists, as well as unique renditions of their original songs.

Coming from a very successful first season Coke Studio Homecoming will also be a venue for the Coke Ambassadors to find their way back home for the second season.

While uniting teens through music, Coca-Cola takes it a step further by enabling them to do their part for a greater cause. This year, Coca-Cola announced an industry-first goal to collect and recycle the equivalent of every bottle or can it sells globally by 2030—a goal in line with the Company’s vision of a World Without Waste. This is why during all Coke Studio events, Coca-Cola encourages teens to deposit their PET bottles in designated recycling bins.  The Coke Studio TuneCycle, a stationary bicycle that also grinds PET bottles, will also be a staple in Coke Studio events. These ground PET bottles will later on be turned into eco-bricks.

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