Basics Redefined: The Perla Fashion Show and 8 Things You Should Know about Perla

by - August 27, 2018

Perla, a proudly Filipino brand and a trusted name in Filipino households, hold a fashion event at The Block, SM North EDSA last August 25 celebrating the unique fashion sensibilities of the Filipinas. Dubbed the Basics Redefined: The Perla Fashion Show, the event marked Perla’s deep relationship with fashionable Pinays over the years.

Thirty real-life Perla users answered the call of Perla through an all-white OOTD contest on Facebook and Instagram and after a few days, these Filipinas rocked the runway, ready and confident in their all-white looks. These Filipinas proved that white outfits are neither bland nor boring, but instead empowering and timeless.

Reylen Castro's FB

It was also during the event that Perla introduced their newest brand ambassador, TV host and notable actress, Toni Gonzaga who admitted that she also uses Perla and shared, “It’s so inspiring to see all these ladies, from all walks of life gathered in one place to celebrate fashion and timeless style.” She also added that, “These women are mothers, students, and career women, and Perla took the time to pamper them, dress them, and glam them up. I’m so happy that they got to experience the level of Perla’s meticulous care, just like what I’ve enjoyed from Perla.”

Those who participated in the fashion show were surprised when it was announced that there will be three winners that will take home special prizes from Perla! In the end, Trish Perez was deemed as the winner who rocked that Perla all-white looks.

As many fashionable Filipinas are turning to basics to create standout looks, it being the rage in some of the top fashion capitals of the world – from New York to Milan, Tokyo to Paris – the all-white looks trend has now caught on here in our country, with fashionable Filipinas rocking the look everywhere. And to help them take care of their basic whites, more and more Filipinas are turning to one trusted name – Perla.

Official Perla FB Page

Perla, a Proudly Pinoy brand, is the first natural laundry soap brand in the Philippines. According to Perla Brand Specialists Quiel Estrella, Perla has been around since 1949 and with its nearly seven decades history, the caring Perla experience has been passed on through generations – from our grandmothers to our mothers, helping them take care of our clothes.

Perla is very memorable to me because when I was a child I remember my Aunt getting berserk over it when she found out that the very soap she’s been using exclusively were used by our maid washing her unmentionables. I know it’s a laundry soap but my Aunt was using it as her facial soap because she’s “hiyang” to it. Since that day I always thought that it’s a skin soap and not a laundry bar.

To some, Perla may be just a laundry soap and we don’t know that much about Perla really so here are 8 things why Perla is a proven, tested, and trusted soap over the years and why Perla remains the number one choice of many Filipinas when it comes to maintaining delicate clothes:

Perla is known for its gentle cleaning properties without the harsh and harmful ingredients. It is made from 50% pure coconut oil, which has strong antibacterial properties and contains lauric acid. As an excellent natural cleaning agent, lauric acid traps oil and dirt and makes it easy to wash away. 

Each bar of Perla also contains glycerins – a natural moisturizer that makes clothes much softer as well as our skin. Plus, it contains lavender extract, giving every wash a clean, fresh scent.

The Original White Perla soap (available in both long bars and cut bars) naturally and gently cleans your special clothes, officewear, sleepwear, underwear, baby clothes, and whites.

Perla is less abrasive compared with the other brands making clothes last longer. It retains the credibility of colored clothes without compromising the strength of the fabrics even after several washes.

Laundry water is not the same everywhere. Hard water, like water from poso (artesian well) in the provinces, contains high levels of calcium and minerals that will lead to yellowing of your special whites. For your special whites, you can use Perla Original Blue (available in both long bars and cut bars).  It is a pure soap made from coconut oil and has a natural blueing agent that counteracts yellowing so no need for bleach!

Perla is made from natural ingredients.

Perla is also hypoallergenic to our skin so no need to worry about your loved ones getting allergies or rashes. You can use the Perla Papaya variant with papaya-extract (available only in cut bars).

Lastly, Perla is made from pure coconut oil which is 100% biodegradable, making Perla environment-friendly and supportive of the local Coconut Oil industry.

For more information about the Basics Redefined: Perla Fashion Show and more exciting promos and offers, follow Perla on Facebook at and on Instagram at

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