Things to Expect at the Greatest Marketing Man

by - July 23, 2018

In Act II Scene VII of Shakespeare As You Like It, Jacques said, all the world’s a stage and all the men and women merely players. The same can be said in the world of Marketing, as a stage, everyone in it has its own role to play depending on their skills and talents and finding ways to elevate its successes and to bring marketing to a higher level.

For the longest time, the marketing environment is being disrupted with changing customer needs given the new digital landscape. How do big businesses improve their brands and not to be left behind in this digital world?

The Philippine Marketing Association, the team that brought you the first ever UnConference in Asia and the Philippines, Game of Marketing last 2017 is now inviting everyone to another conference with hundred speakers coming from international and local business. Aptly themed “The Greatest Marketing Man,” this year’s highly anticipated conference borrows from the popularity of the Hollywood movie The Greatest Showman.

In this conference, the one hundred speakers will gather together to share their marketing success framework, their learning and failures, and how they eventually brought their passion, values and beliefs to solve a consumer need and make the world a better place, while being in business in the process.

Here’s what to expect at the “The Greatest Marketing Man,” which will be held on August 9 and 10, 2018 at the Sofitel Philippine Plaza CCP Complex Roxas Blvd., Pasay City which were presented during the presscon held at Green Sun, Makati.

Want to see the who’s who in the world of Marketing belt out a song from Greatest Showman’s soundtrack before each talk? You’re in luck as this conference will have musical execution in nature to ensure that you will be highly engaged and involved in the entire conference;

Participants are expected to get up close and personal with the speakers during the break out sessions. This will be the perfect opportunity to network with industry leaders;

Participants are expected to learn from speakers with global perspectives and local success and failure stories that brought about better marketing decision making;

Perfect opportunity to network with various stakeholder groups in the marketing ecosystem;

At the conference PLENARY SESSIONS, top caliber regional speakers will talk about their experience:
  • The non-executive chairman of Air Asia X Dato Tan Sri Radifah Aziz will share her experience in marketing a low-cost airline
  • Filipino mix martial artist champion Brandon Vera will share his journey from being ainjured army man to become an MMA champion, and how he is now one of the marketing faces of One Fighting Championship
  • Flying in from the US just for this conference, Salesforce marketing director Andrew Antal will share how marketing needs to talk to customers on a one-on-one level, and how the right use of CRM tools and social media to engage consumers on a personal level;
  • Meet George Yang will provide how he started McDonalds in the Philippines, and how he grew a global brand in the local setting.

At the BREAKOUT SESSIONS, participants get to choose from the eight tracks that will be featured and will them to choose their given field of marketing interest and specialization, and also gives them an opportunity to interact with the experts:
  • Branding
  • CRM and Loyalty
  • Digital
  • Creative and Design
  • Media
  • Data and Research Sales
  • Distribution
  • Entrepreneurship

For more information, call the PMA Secretariat at 638 7700 or email

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