All Set for FRANCHISE ASIA PHILIPPINES 2018 this July and the Top 10 Reasons Why You Should Go Here

by - July 06, 2018

This July 18-22, 2018 all is set for the biggest franchise show in Asia happening at the SMX Convention Manila. This will the biggest 4-in-l franchise event show in Asia today made possible by the Philippine Franchise Association (PFA) thus putting the Philippines in the global map of franchising!

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For more than two decades now the PFA has been creating businesses and generating thousand of jobs with its franchising show and using this as a successful platform in realizing its mission to promote franchising.

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During the Digital Media and Blogger presscon held at ASPACE Makati yesterday, PFA President Richard Sanz shared, “With the theme ‘Be the BOSS’, this year’s show evokes the capacity of FRANCHISING to create hundreds of businesses and to generate thousands of jobs.”

With PFA’s expertise in holding this event, Mr. Sanz also said that franchising has helped entrepreneurs grow their business from one to many in various locations noting that it has also been an effective tool in raising the global competitiveness of Philippine businesses even helping SMEs expand overseas.

So, what are the top 10 reasons why visitors should see the 26th edition of FAPhl2018 and the biggest franchise show in Asia as cited by this year’s over overall chair Mr. Sam Christopher Lim, PFA Director for ASEAN/Special Projects:

  1. Do you want to be the BOSS? If you’re tired of working for others and you have the resources to own a business, or if you’re an OFW wanting to invest or you’re just curious about the latest trends in franchising, then this event can let you fully explore and understand the benefits of being in business for yourself, but not by yourself;
  2. The three-day expo provides the forum to meet face-to-face with almost a thousand brands ranging from micro to large both homegrown and international. Find out why businesses like Bayad Center, AquaBest, Potato Corner, Wendy’s, Farron Café, Pure Nectar, Ginhawa Spa and Dining, Papas and many others has ventured into franchising;
  3. Delegates who signed up for the two-day international conference will get the chance to learn from the best minds on the latest trends and opportunities affecting the growth of their businesses
  4. A two-day international conference that will present global best practices and business solutions by renowned experts on July 18-19;
  5. A three-day one-stop international expo of franchise and other investment opportunities from home-grown and foreign concepts on July 20-22;
  6. An educational seminar to help aspiring franchisees invest on the right franchise and potential franchisors transform their businesses into successful franchises on July 20-22; 
  7. A two-day Certified Franchise Executive (CFE) Program to help professionalize the Philippine franchise sector and help sustain efforts in raising the global competitiveness of Philippine franchising on July l6-l7 at the AIM Conference Center-Manila;
  8. A total of over 50 experts and thought leaders who will share the latest updates and trends in franchising to over 1,000 conference delegates who signed up;
  9. A total of 643 brands divided into 187 Homegrown (Franchise Brand) Food, 72 Non-Food, 16 Retail, 56 in the area of Service, 231 International brands, 84 Suppliers and 69 Regional Entreps spread out in the 14,250 sqm. of Expo area; and
  10. A total number of 470 Exhibitors and Companies with 663 booths occupying the two floors of the SMX Convention Center.

Franchise Asia Philippines 2018 is co-presented by PLDT Enterprise and the Bank of the Philippine Islands (BPI), 7-Eleven, SeaOil, The Generics Pharmacy and in partnership with Go Negosyo, the Department of Trade and Industry (DTl), the Philippine Chamber of Commerce and lndustry (PCCI), the Philippine Retailers Association (PRA), the World Franchise Council (WFC) and the Asia Pacific Franchise Confederation (APFC).

For inquiries about Franchise Asia Philippines, visit

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