Tourism Promotions Board Supports "Cine Turismo’

by - March 19, 2018

The Tourism Promotions Board (TPB), an attached agency of the Department of Tourism (DOT) today gave recognition to 10 Filipino-made and two foreign movies that have showcased the beauty of the Philippines and have helped promote Philippine tourism through film.

Serving as one of the launch activities of Cine Turismo, a new campaign Spearheaded by TPB under Chief Operating Officer Cesar Montano, the recognition were given to honor Filipino directors and their films that were shown in 2016 and 2017.

“Film tourism is a steadily growing industry in the country,” says Cesar Montano, Chief Operating Officer of the TPB. “This project is created to acknowledge the many films and filmmakers that, through their wonderful portrayals of the Philippines, have aroused interest and boosted tourism in local tourist spots.”

“DOT seeks to honor the efforts of Filipino filmmakers and producers to display the country’s vast beauty,” said Tourism Secretary Wanda Corazon Tulfo-Teo.

Honorees have been chosen based on the following criteria: 

1) made by a Filipino production house; 
2) is a full-length film (minimum of 75 minutes); 
3) commercially released within the last two years; 
4) was shown in the Philippines or at international film festivals; 
5) showcases the destination extensively or must be a setting for majority of the scenes; 
6) portrays the country in a positive manner, provides a general awareness of the locale, and has created a positive impact on the community and perception of its people; 
7) has promoted and preserved culture and heritage and reflects the country’s history; enriches Filipino values and traits such as resilience, the Bayanihan spirit, hospitality, and patriotism; 
8) has inspired and excited the viewer to visit the country, and must have induced travel among moviegoers; and 
9) has generated revenues and created jobs in their locations, as well as new trade and businesses.

Films that were honored are Sakaling Hindi Makarating, directed by Ice ldanan and shot in llocos, Siquijor, Batanes, and Zamboanga; Director Ellen OngkekoMartil’s Lakbay2Love, which showcases Timberland Heights and Benguet; Paglipay from Director Zig Dulay, set in the mountains of Zambales; Camp Sawi by Director Irene Villamor, set in Bantayan island; Patay na si Hesus, directed by Victor Villanueva; Director Mario Cornejo’s Apocalypse Child, set in Baler; Siargao by Director Paul Soriano, which showcases the island of the same name; Director Bona Fajardo’s I Found My Heart in Santa Fe, set in Santa Fe in Cebu; Requited by Director Nerissa Picadizo, which features Mt. Pinatubo; and Director Thop Nazareno’s Kiko Boksingero, filmed in Baguio.

On her speech, Lakbay2Love director Ellen-Ongkeko-Marm said that it is awesome when we hear people recommending the film to those who want to see how beautiful the Philippines can be. Along the way, we hope, the story communicates to viewers the need to take care of such beauty.

For lce ldanan, whose protagonist for Sakaling Hindi Makarating goes on a journey around the Philippines, there was an intention to display these places. “l’ve been to those places and l chose locations that are hard to go to at bihirang-bihirang puntahan ng mga tao dahil hindi sila sikat like Cebu, Boracay, or Palawan.”

Film Tourism Bill

Meanwhile, TPB called for passage of the pending Film Tourism Bill (SB 1330) sponsored by Sen. Grace Poe and introduced by Sen. Sonny Angara.

The Film Tourism Bill recognizes the “potential of international and local motion picture production to create jobs, grow the economy and raise the nation’s international profile” and seeks to offer incentives to production companies who choose to showcase Philippine destinations and the nation’s historical and cultural heritage, or champion Filipino film practitioners and artists in foreign productions.

“Film tourism is a steadily growing industry in the country,” says Montano. “We’ve seen how wonderful portrayals of the Philippines in various films, local and international, have roused interest and boosted tourism in local tourist spots.”

The passage of the Film Tourism Bill will facilitate the promotion and marketing of the Philippines as a location through a website or manual, providing easy access to information on how foreign productions can shoot in the country. It will also assist in the implementation of reward and incentive packages for foreign productions planning to shoot in the Philippines, as well as the processing of documents and permits.

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