Nestlé NANKID Launches Parentology+ to help Reshape Your Child’s Future

by - February 10, 2018

They say that one of the hardest things in this world is being a parent. Imagine having your children’s life at the palm of your hand and being responsible to their well-being. Tough indeed. Today’s world is vastly different from what it was just a decade ago, causing anxiety among parents trying hard to provide their children a future full of possibilities. Technology, environmental changes, and lifestyle shifts have redefined the way people do and view things, so much so that today’s parents sometimes feel overwhelmed by the world their children are growing in. 

Today’s generation of children is different from us when we were children. Proof is today’s children often consume fast food items while playing video games on their handhelds. Unlike years ago when children often ate home-cooked meals at school and played games with neighbors. Parks and outdoor spaces have been replaced by sprawling malls, while the ever increasing population has meant traffic congestion, pollution, and other urban challenges that did not exist or were not as bad ten years ago. As a result, many children have become couch potatoes with limited socialization opportunities. A number of growing kids struggle with issues such as obesity, socialization difficulties, attention problems, and the like.

Worse, there are factors that parents feel they could not do much about such as family health history, to name a few, which could potentially influence their children’s future.

Despite all these challenges, parents still possess the power to reshape the future of their children. With commitment, knowledge, and support, they can build a better future for their kids.

To guide parents in reshaping the future of their children, Nestlé NANKID is partnering with them in advancing Parentology+, an advocacy to help parents take charge of their future with simple steps that can be taken right at home.  These day-to-day measures cover the different phases of life, such as diet and nutrition, exercise and activity, socialization, and creativity.

A series of activities kicked off last February 3 to 4 at the Activity Center in Trinoma Mall for the Manila run, afterwards, the Parentology+ run will have the following events to reach more parents in:

    SM City Clark on February 10-11,
    Abreeza Davao on March 3-4, and
    SM City Cebu on March 17-18.

Here are the three things you missed at the Trinoma Parentology+ run.

Celebrities in their own right shared their experiences about different aspects of their parenting journey. Blogger Stephanie Zubiri-Crespi and Nestlé Nutritionist Ms. Aleli Magtibay give insights on nutrition and diet.  Football player Anton del Rosario shared how he got his son to embrace an active lifestyle and love sports while  Entrepreneur and stylist Cat Arambulo-Antonio speak on how she helped her children learn to socialize with their peers, and tidbits on how to stimulate their creativity and confidence.

Parentology+ recreated a typical home and its rooms where the space consist of three stations touching on three important topics: Food, Physical Activity and Socialization-- fill your day with ways you can stay lean at the Foodie station and a special photo booth for a drool-worthy photo. There’s a jump into a ball pit at the Play station and a giant piano to play with at the Social station. Each station is decked out to be Instagram-worthy for those who want to share their family bonding moments on social media.

Participants enjoyed special keepsakes and lots of freebies as well as exciting raffles where two lucky participants won Instax SQ10 cameras. Same prizes will be given to attendees in future run,

Don’t miss the opportunity to help reshape your children’s future. Visit for more details.

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