Believe in the power of love with new Kwentong Jollibee Valentine Series

by - February 07, 2018

Filipinos loves fairy tales and love stories, most especially if they can watch it on TVC, YouTube or Facebook videos. One of the series that have a special place in our heart is the Kwentong Jollibee Series. More than a successful campaign for Jollibee, it has become a tradition to wait for Jollibee’s heartwarming stories in time for Christmas, Mother’s Day, Father’s Day and most especially for Valentine’s Day.

Last year, the Kwentong Jollibee Valentine Series has taken the social media by storm. It has become a trending topic and even foreign YouTubers reacted to it, almost everyone still remember those stories. For this year’s batch of #KwentongJollibee2018 Valentine videos, there are three new vignettes which encourages people to believe in the power of love.

As shared by Jollibee Global Brand Chief Marketing Officer and PH Marketing Head Francis Flores, “Every Valentine’s Day, the brand wants everyone to embrace and feel love with real-life stories from #KwentongJollibee. And this year, the Valentine series returns with episodes that celebrate the power of love in different ways.”

We got a closer and more meaningful look at these love stories that inspired the videos during the exclusive screening and meet & greet with the entire cast and directors at the Ayala Malls The 30th last February 6, 2018 as the cast and director of each video shared wonderful insights and hugot lines that inspired them to bring the stories and characters to life on the digital screen. 

The three new Kwentong Jollibee episodes which aim to impart valuable love lessons through beautifully told stories anchored on powerful truths on love and believing in the power of love are:


Following last year’s favorite “Crush”, “Homecoming” tells the story of Gilbert and Ruth, and proves how never giving up can lead to a lifetime of bliss and love.  Directed once again by Joel Ruiz, it follows the couple on the night of their college reunion as they reminisce about how love blossomed between them through sweet gestures and kilig love notes on their favorite Jollibee Cheesy Yumburger.


Signs” explores the life of Star, a hopeless romantic who believes that signs will help her find her true love. Directed by blockbuster movie director Ted Boborol, the story takes viewers to a romantic journey as the universe seemed to align and point to Star’s classmate, Mark. It then unravels to a pleasantly romantic twist as Star realizes that while the signs have been wrong, true love eventually found her in the person of her friend Joms.

Director Ianco dela Cruz also returns with an inspiring tale that shows how love is always present with people who truly care for you. “Status” follows Kat and her journey to realization that the true love she was looking for has been with her family all along.

By the Numbers: #KwentongJollibee2018 Valentine Series

With this successful campaign, Jollibee has proven its leadership in digital engagements. As proven by the following analytics presented during the exclusive screening and meet & greet, data showed that as of 8 pm, February 6, 2018 or minutes before the exclusive screening, the three vignettes (Homecoming, Signs, Status) has 54.6 million reach on Facebook alone, 21.9 million views in FB and YT, 2.8M engagements, 452K comments and 456K shares in FB and breaking it down to this:

Homecoming (Posted on FB, February 1, 2018, 5:30pm)
600K engagement

Signs (Posted on FB, February 1, 2018, 7:30pm)
1.5M engagement

Status (Posted on FB on February 2, 2018, 6pm)
750K engagement

Watch and share the three #KwentongJollibee shorts on Jollibee’s YouTube channel ( or on Jollibee’s Facebook page (

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