Doraemon I’m Your Hero ROADventure Ends the Year With a Bang

by - November 29, 2017

Animation International, Philippines. What an amazing year it was for Doraemon and Animation International Philippines! The country’s favorite cat-type robot from the future, Doraemon, visited over 13 malls, 12 schools, 25 venues this year! Starting August at SM North EDSA, Doraemon has touched and inspired millions of people all over the metro. Guided by the themes: Dream of Childhood, Teaching Compassion, A Comedic Approach, and Technology & The Future. With shoutouts such as Big Smile, Love Doraemon, Stand Out Speak Out, Be A Buddy to Everybody, Do It with Confidence, I’ve Got Your Back, Better Future Better You, and Dream Bigger.

I’m Your Hero

Heroes come in countless shapes and sizes. We are all used to the typical masked caped crusader with superpowers but Doraemon is unlike your usual hero. Through the I’m Your Hero campaign, his happy, helpful, and heroic character is celebrated beyond the confines of the TV shows and comics


Aiming to promote positivity and inspiring everyone to be heroes in their own little ways, the I’m Your Hero campaign went around a series of ROADventure shows in SM North EDSA, SM Manila, SM Masinag, SM East Ortigas, SM Sta. Mesa, SM Bicutan, SM Fairview, SM San Mateo, SM BF Paranaque, SM Dasmarinas, Robinson’s Manila, and SM Mall of Asia.

Animation International Philippines showcased the first ever Doraemon “I’m Your Hero” van where the participants can like, shoot, post, and share their photos and unique experience during the event. Doraemon lovers flocked the ROADventure venues taking selfies around the 16-ft Inflatable Doraemon. Fans roared in excitement as Doraemon and Nobita offered exciting performances capping it off with a Meet and Greet.

School Adventure

Doraemon also visited schools through a series of tours entitled School Adventure where he stirred happiness and confidence-building to kids. Schools like UNO Highschool, Escuela de Sofia, Diliman Preparatory School, Dominican College, Don Bosco Makati, Southville International School and Colleges, OB Montessori participated, to name a few.

Children from different ages enjoyed the Doraemon-themed games and activities! Limited edition Doraemon items were also given out as prizes. Kids were ecstatic as Doraemon, Nobita, Shizuka, Suneo, and Damulag surprised them during the school event.

Truly the I’m Your Hero campaign has strengthened Doraemon’s brand visibility in the Philippines and for the market to be associated with the brand. Through the I’m Your Hero tours, Doraemon’s success in the Philippines proved promising and we’re sure to look forward to more exciting efforts from Animation International Philippines in the coming years!

For more information about Doraemon’s “I’m Your Hero” campaign, visit Doraemon Official Facebook Page: DoraemonPH and AnimationInternationalPH

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