South East Asia's Leading Ecommerce Platform Shopee Kicks Off “Shopee 9.9 Mobile Shopping Day”

by - August 25, 2017

It’s that time of the year once again when Shopee’s loyal fans in South East Asia unite and get ready for the biggest mobile shopping extravaganza happening this September 9. Shopee, the leading eCommerce platform in Southeast Asia, officially announced last August 23, 2017 the start of its annual shopping event - Shopee 9.9 Mobile Shopping Day. This is the day where Shopee will offer a wide range of promotions, including discounts of up to 99% off, (yes you’ve read it right, it’s 99% off!!!). They also have top picks under P99, as well as flash sales. Shopee partners with more than 1,000 sellers, including leading brands such as Johnson & Johnson, Oppo, Lysol, Sandisk, Mustela, and Makeup World, to make the 9.9 Mobile Shopping Day the biggest online shopping event of the year, EVER!.

In a preview that will happen beginning of September, guests at the official launch gather points to redeem items that will be featured during the 9.9 Mobile Shopping Day. The carnival-themed atmosphere added more excitement to the guests as they participated in the various activities that will give them more points for redemption.  

Macy Castillo, Head of Commercial Business presented Shopee’s achievements since last year’s 9.9 Mobile Shopping Day. The previous 9.9 Mobile Shopping day “successfully achieved a five-fold increase in orders and three-fold increase in traffic within 24 hours. This year, with over ₱50 million worth of marketing activities, we aim to increase traffic by five times and triple our sales. We look forward to having all users across the Philippines join us in the biggest sale of the year.”

Shopee was first launched in 2015 and since then it has experienced significant growth across South East Asia. To date, Shopee has surpassed USD 3 billion annualized GMV with over 50 million downloads and more than 100 active million listings. In the Philippines, Shopee has garnered more than 4 million downloads.

Ms. Castillo also added that, “The Philippines is an important market for us given its immense potential. As we scale up our product selection to cater to a wider audience, we are pleased to have leading brands such as Johnson & Johnson and Lysol joining our 9.9 Mobile Shopping Day this year. This is a major milestone for us in establishing Shopee as a one-stop shopping destination for users to enjoy a wide variety of products. Together with our 9.9 Mobile Shopping Day partners, including PLDT and Coke, we are confident that this will be a record-breaking year for Shopee in the Philippines.”

During the kick-off, Shopee Philippines also introduced their newest brand ambassador – Ms. Ina Raymundo. Ina recount her passion for online shopping and how she know Shopee more than anyone else.

Starting from 1 September, Shopee 9.9 Mobile Shopping Day will begin with daily deals up to 99% off across multiple categories, including fashion, health and beauty, gadgets and electronics, and home and baby products. Users can also enjoy daily giveaways on Shopee’s social media accounts.

Join Shopee in celebrating 9.9 Mobile Shopping Day. For more information, visit and download the Shopee app via the App Store or Google Play. 

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