RCBC Unveils New Logo and New Tagline Philosophy

by - July 18, 2017

Rizal Commercial Bank Corporation (RCBC), one of the leading universal banks in the Philippines, unveiled its new corporate logo and tagline “We believe in you,” last July 15, 2017 at Whitespace Makati. The launch signal the start of a new era of providing excellent and trusted banking services for Filipinos.

For nearly 57 years, RCBC has provided excellent business in the Philippines. With this launch, RCBC reached another milestone signalling “the arrival of a more committed, refreshed and re-energized RCBC, that is ready to meet the demands of the ever-changing Philippine banking industry,” according to RCBC President and CEO Gil A. Buenaventura.

“We believe in you” is not just a tagline for RCBC, but a battle cry to show our unwavering support and trust to the indomitable Filipino spirit. At the same time, this new corporate thrust is meant to encourage Filipinos not only to dream, but to pursue their passions and dreams, and turn them into reality – whether it’s traveling to your dream destination, venturing into a new business, or purchasing a new home or car,” Buenaventura stressed.

The simpler, younger and more minimalist logo embodies RCBC’s new mission of being more accessible to younger Filipino depositors, who are looking for better ways to save and grow their money, the RCBC president added.

Ces Natividad, RCBC Chief Marketing Officer, reveals that the new logo and corporate tagline are the bank’s response to the changing market.

“We wanted to know what products and services today’s depositors actually need, and we strived to understand what makes them believe and trust a particular bank. We realized that today’s depositors need an approachable bank that responds to their needs, and believes in the value of their dreams and aspirations,” Natividad shared.

“RCBC wants Filipinos to know that the bank believes that there is no limit in the things they can achieve if they decide to start building their future early, especially with a strong banking partner, ready to  advise them every step of the way. We are providing more emphasis to younger depositors, who need more guidance in managing their money,” Natividad added.

It was cited that one-third of the Philippine population are millennials and that 47.1 percent of the 42 million labor force belongs to the 15-34 age group. This means that more and younger Filipinos need bank services to manage their finances.

Several RCBC products that millennials can avail includes RCBC’s Debit Cards, which depositors can get when they open an RCBC savings or checking account. They also offer RCBC’s product portfolio which customers can manage online such as the Unit Investment Trust Funds and iSave, an automatic deduction from existing RCBC accounts, done every payroll, which helps depositors to set aside money for future use. Whereas the unli 0% option of RCBC Bankard, gives cardholders the flexibility to manage their expenses.

As RCBC takes on a fresh, new road to better serve its customers, the bank will remain committed to its promise: We Believe In You. In conclusion, Natividad added, “We are confident that the new brand logo and corporate tagline, as well as the re-energized service of the bank, will resonate with more Filipinos. We believe that they can accomplish even greater things if they put their hearts and mind into it, and RCBC will always be their partner to help them succeed.”

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