Royal Enfield first exclusive store opens in Manila

by - July 02, 2016

Last June 25, 2016 I was invited to the opening of the new and only exclusive store of Royal Enfield in Manila. Royal Enfield is known in the world over as the oldest motorcycle brand in continuous production. They have been expanding its global retail footprint across Europe, Latin America, Middle-East, its bastion market, India and South East Asia.

Striving to provide an immersive retail experience for its customers that forms an integral part of the company’s core retail strategy, they have decided to expand in this part of Asia. In the Philippines, it is the Hardcore Brothers Customs Motorcycles Inc. who is responsible for supplying, marketing, reselling, distribution and servicing of Royal Enfield products.

After the blessing of the store witnessed by the special guests, friends, personalities and the media, we were able to tour around the store and have our pictures taken with motorcycles display. I noticed how different Royal Enfield motorcycles are from the ones that ply the streets of Manila. The store have in display the Royal Enfield’s oldest motorcycle in continuous production Bullet in 350cc displacement, the standard street model Classic in 350cc variant, the Rumbler 500cc motorcycle which is purpose built for highways and the Continental GT 535cc café racer.  We also saw a full range of purpose-built gear and apparel and accessories.


As what each store in other countries, the new store in Manila will be as per Royal Enfield’s new global brand retail identity. Since the Philippines is an important market for Royal Enfield, as evident by the number of motorcycles sold in the country and it has been the choice of transportation by many Filipinos, it fits what Royal Enfield has to offer. Their all-purpose, evocative, classic-styled motorcycles and the range of modern classic bikes which introduces a new category of mid-sized motorcycles (250cc-750cc) is the type of motorcycles that will make more accessible and fun. 

So come now and visit this newest exclusive tour and you will immediately be smiten with Royal Enfield motorcycles. 

To know more about Royal Enfield, the motorcycles, marquee rides and other initiatives, visit:

Be a part of one of the largest communities of motorcycling enthusiasts; like Royal Enfield on Facebook: Royal Enfield FB

Follow Royal Enfield on Twitter: Royal Enfield Twitter 

Royal Enfield has its manufacturing base in Chennai, India and is wholly owned by Eicher Motors Limited, a leading player in the Indian automobile space.   

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