Midea iAdd Washing Machines makes life more easier for their consumers

by - July 16, 2016

There is one place in our life that we always returned to and it’s our home. It’s a place where we can be comfortable, and just be ourselves without putting up appearances.  It’s a place where we recharge and such an ideal living condition is important. That’s why we surround our home with things that makes our life easier and spend less time to do our chores.

“When we set to bring the brand in, what we really looking for is not just selling boxes, not just selling products. It’s really about studying the consumer, looking at the pressures, the problems of the Filipino consumers and come up with solutions that would say, ‘look this would make home chores easier for you’,” Trapaga explains. “One of the insights that I got is that can we should stop talking about the technology and start talking about the benefits. And teach the consumers how they can have a more worry-free life.”

Midea launched their iAdd Washing Machine, which is set to revolutionize the laundry workload by making the task easier and worry-free. Its main feature is the iAdd Auto-Dosing Technology, the first and one of its kinds here in the Philippines, which has an intelligent weighing system that regulates the amount of detergent and fabric softener depending on the weight of the laundry. It ensures up to 44% savings on the detergent and fabric softener and it takes away the worry about putting too much or too little detergent and fabric softener on the laundry.

The iAdd Washing Machine also has the Cleanliness Meter that detects dirt and soap to keep clothes clean and free from that funky smell from soap residue stuck in the clothes. The machine will automatically set an additional rinse cycle if there is still soap residue in the water. The iAdd washing machine also works quietly with its efficient inverter motors. It is very hard to notice that the washing machine is running because of how silent it is. The iAdd front load washing machine has an Auto Dryer Sensor that runs the ideal drying setting for the clothes, saving time, electricity, and saving clothes from over drying and shrinking.

“If you could be able to do the chores in a worry-free manner, where you don’t have to concern yourself about the cost and get confused with the technology itself, then it makes home life more harmonious. So that’s the driving point of bringing in our solutions,” Trapaga adds. “We are looking out for the Filipino consumers, trying to find out what problems we can solve, rather than just finding ways in selling our products.”

“We always look at the consumer first— how does this solution help in the home? How does it make life easier? How does this make budgeting easier? It’s a different approach and you can see that approach across all Midea products,” Trapaga concluded.

For more information on Midea’s products, check out their website at http://midea.com.ph and Facebook page https://www.facebook.com/MideaPhilippines.

About Midea

Midea, one of the world's largest manufacturers of appliances, covers a complete range of products from electric kettles, washing machines, microwaves to large commercial air-conditioning systems. Thriving in over 150 countries, Midea has now arrived in the Philippines! In partnership with Concepcion Industrial Corporation (CIC), Midea's global strength in the appliance industry infused with CIC's Integrity, Excellence and Total Customer Satisfaction give the world class brand a better understanding of the Filipino's needs. This way, with Midea, the Filipino can live different, choose different.

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