Join #IsdaRevolutionPhilippines and #LetTheRiverRest

by - June 29, 2016

The Puerto Princesa Underground River is one of the country’s top tourist spots and everyday thousands flocked here to see its natural wonder but this July 1, a bus full of artists & filmmakers will close the Puerto Princesa Underground River for three days for a cause. During those days, they will try to sell 3,600 passes to the river by driving from North to South of Mainland Palawan.

They will continuously upload videos of performances at stopovers and collaborations with the locals on Instagram to encourage buyers and Palawenyos to join the #PositiveValues Instagram video contest that can make them win US$3600 worth of Palawan adventure or Php360,000 film grant.

With a purchase of US$30 or Php1500, one not only becomes a lifetime member of, they will be eligible to participate in all future events and contests of the organization but also be able to sponsor one Palawan artist to the organization. Palawan residents will have a special discount of US$10 or Php500 only until July 3.

This #LetTheRiverRest Int'l Film Festival & New Media Convergence 2016 is a project of PerCent Integrated Marketing Communications through its IsDa Revolution (Indie Support and Development Advocacy) Project, in cooperation with, The Palawan Heritage Center,, Palawan Council for Sustainable Development & the Puerto Princesa Subterranean River & National Park.

This year’s proceeds will be used as seed money to build the FilipiNow Theater, a state-of-the-art theater by the Underground River that will exclusively screen content and exhibit works produced by the members of IsDa Revolution.

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